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Who is AVE & YOU?

We are an innovative beauty-tech brand from Berlin, who are changing the relationship between you and the products you buy. We create customized skincare that celebrates diversity; our products are for all human beings. Each formula is created by our own algorithm, which is based on your responses to the skin test, putting you at the center of the product creation. Our personalized products are supplemented by a range of best-in-class products that contain all our knowledge and innovations to prepare your skin for your own personalized creams. Find out more in about us.


How does the technology work?

The models and algorithms behind AVE & YOU were designed by our Co-Founder, Prof. Dr. Dominik Michels, an international recognized scientist and technology expert focusing on algorithms, artificial intelligence, modelling and simulation. To create the best algorithms for you, Dominik worked closely with a team of programmers, dermatologists, and skincare experts.

The formulas are created by an automated process based on the application of specially designed intelligent algorithms using methods of artificial intelligence and computer-aided optimization. We compare your skin test results with over a million data points and combine objective evaluation with personal preferences to create the best formula for your specific skin type and goals.

Based on our skincare knowledge, we developed best-in-class products, which consists of cleansers, serums and other skincare. The best-in-class products supplement and complement your personalized cream, and prepare your skin for your individual ingredients in the best possible way.  


What makes AVE & YOU skincare special?

AVE & YOU is special in many ways. Our team of dermatologists and data scientists created an algorithm that designs a formula to perfectly match your skin type and goals, lifestyle, and environment. Our Feedback Loop allows us to always provide you with the best products and our in-house R&D team is constantly searching for new ways to improve our skincare products just for you. Our best-in-class products contain all our knowledge to supplement and complement your personalized skin care routine.

All our products are scientifically proven to be effective and are clean, vegan, and made in Germany to always provide you with the highest quality.




How do I get my personalized cream?

Take our 5-minute online skin test. Our team of experts in skincare, dermatology, and data science developed and are constantly improving an algorithm to assess your skin’s needs and match you with the best ingredients. Your formula is tailored to your skin type and goals, lifestyle, and environment; you even get to name your own cream! Once you’ve taken the skin test, you can order your day and night cream, which will perfectly match your daily routine and will be delivered to you anywhere in Europe. Make sure to let us know what you think, and email us at hello@aveandyou.com if you have any questions. Take the skin test here.


What is the feedback loop?

The Feedback Loop is a short questionnaire in which you have the possibility to update your profile and let us know what you think about your personalized products. Our algorithm then takes these changes into account and adjusts your cream formula as necessary. The algorithm is constantly being trained, so your input helps to make your formula consistently right for you. Through the Feedback Loop, we have created a journey of collaboration which evolves with you and your skin.



Find our about our products

Our personalized skincare consists of day and night creams. We offer two different sizes: 30mL and 50mL. Our 50mL jars have been a staple of AVE & YOU since the beginning and include a customizable name. Our 30mL airless dispensers include a pump for hygienic dispense. Encompassed in our price is the technology, clean ingredients, and intensive process used to create your personalized day and night cream. Our best-in-class range encompasses cleansers, serums and other skincare products, which, like our personalized creams, are vegan, clean, free of nasties like parabens, and made in Berlin. More products and innovations are also coming soon, so keep a lookout and subscribe to our newsletter!

What do you mean by "clean ingredients"?

Everything we create is free from any controversial ingredients such as silicon, petrolates, parabens, microplastics. Our ingredients are also fully vegan, hypoallergenic and we never test on animals. If you have any questions or concerns regarding ingredients or allergenics, feel free to email us at hello@aveandyou.com.

How does the subscription work? 

To avoid running out of your own personal skincare products, you can choose to subscribe to get new day and night creams every two months. Once you subscribe, you can change how often you get your cream or cancel at any time through your personal AVE & YOU account.

Want to refer your favorite skincare?

You love your AVE & YOU products and you want to spread the word?  


Here is an easy way to refer a friend with benefits for both of you: After your order arrives, you’ll get an email with a personal discount code, which you can send on to your friends and family via any social platform. Both you and your friend will get a 10% discount. Your friend can only use the discount for their first order, but you get a new (non-cummulative) discount each time for each referral you made.



Delivery time

Your cream is personalized and made-to-order and may take some time for us to formulate. Our best-class-products are similarly made with care in small high-quality batches. We will ship everything within 3 - 5 days of your order, and send you an email as soon as your products are on the way! You can also track your package all the way from us to you.

Satisfaction promise

It is our single most important goal that you love your AVE & YOU products as much as our customers have in the past. Since we believe so strongly in our products, we offer a 30-day money-back guarantee, which allows you to send back your skincare products within 30 days for a full refund or replacement. Contact us at hello@aveandyou.com.

Why do my ordered products look different from the ones shown on the website?

We stand for skincare as individual as you are, which is why Ave+Edam is now AVE & YOU. The name change to AVE & YOU is also reflected in our product packaging. Because sustainability is close to our hearts, we currently ship products from Ave+Edam and AVE & YOU so that no intact products go unused. 



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