Our story begins with our founder Franziska - or rather her problem of finding the right skin care product for her despite a seemingly endless selection of standardized skin care products. Because just like our personality, our skin cannot be reduced to an adjective. And what is normal? Over time, she realized that it was not just her experience, but that many of her friends shared it.

When Franziska met Dominik, a scientist and technology expert, he gave her an analytical perspective on her practical problem: skin care based on factual analysis rather than guesswork.

And because real beauty doesn't fit into any category, with the help of Dominik's expertise and collaboration with dermatologists, they have developed a whole new generation of skin care: with products that focus on our uniqueness, special needs and individual beauty goals, are personalized through advanced technology and contain only the purest, most powerful ingredients.

AVE & YOU is the brand for everyone who, like Franziska, doesn't want to be pigeonholed and for whom "normal skin over 30" is not an adequate description. Because AVE & YOU offers cosmetics that understand and value contradictory uniqueness, are as diverse as their users - and smart enough to make these facets shine individually.

AVE & HER. #SMARTERBEAUTY.

You think you know me. Because I am a woman, a man, a mother, single, under 20, over 30. You think you know me because my skin is dark or light, loves the sun or is sensitive, is smooth or full of magical wrinkles that reveal that I like to laugh and laugh often. You think you know me. But you don't know me.

Personalities are not linear. They are contradictory and unruly, and that makes them lovable.

Skin is never just “normal”. It breathes and feels, is our largest and most versatile organ – and the canvas of our incorruptible uniqueness. And our care needs, demands and goals are just as diverse as we and our skin.

Franziska is responsible for operations and products. She was a senior member of Rocket Internet and COO of a platform company.